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Find and Keep Your Best Clients Using the 80/20 Principle
The 80:20 rule, also known as the Pareto principle, is widely used in business, but how does it apply to marketing? Attend this webinar to learn share six strategies to help you focus your attention and resources on your top 20% potential and existing customers. After this presentation you’ll know how to identify the customers…
Building Entrepreneurial Skills for Interpreters and Translators
In this webinar, presenter Rosanna Balistreri will walk you through the steps to take to minimize the risks and maximize the rewards in starting a freelance translation or interpreting business. You'll learn how to market yourself competitively, develop successful relationships with clients, and increase revenue. Learn what language service providers expect from their linguists, and…
Moments of Change, Opportunities for Growth
Will artificial intelligence kill the language industry? Presenter Renato Beninatto challenges translators and interpreters to tackle the future head-on and find new opportunities in the profession they love. Always provocative and engaging, Renato will have you thinking outside the box by the end of the webinar. This is one webinar you'll want to watch! About…
The Creative World of Transcreation and Copywriting
Transcreation remains a field where a talented translator's human, creative touch is highly valued. If you've got the skills and a flair for marketing, then this specialty might be for you. In this webinar, presenter Kate Deimling introduces you to the transcreation market with specific information on types of clients, client expectations, and industry terminology.…
Managing the Stages of Your Small Business
When you start a new business, your focus is all about what to do first. But what happens once you're on your way? You’re ready for stage two of your freelance business! In this webinar, presenter Dorothee Racette takes you through the five stages in the life of a business, each defined by a shift…
Linguistic Challenges in Palliative Care
Palliative care is often mistaken for hospice care. Add cultural and linguistic differences to that misunderstanding, and you have a very challenging situation for healthcare translators and interpreters. In this webinar, Clinical Social Worker Jessica Goldhirsch will introduce attendees to palliative care within the context of a serious medical illness. Her presentation will cover the…
Opening the ATA Certification Exam to Non-Members
The ATA Certification exam is scheduled to open to non-members on January 1, 2021. The elimination of ATA membership as an eligibility requirement for certification, sometimes referred to as decoupling, is a major change for the association and its members. Why did ATA's Board of Directors decide to open the certification exam to non-members? How…
Editing Non-Native English Scientific Writing
"The manuscript is poorly written and has too many grammatical and syntax errors. The results are very interesting from a practical standpoint, but the paper needs a thorough revision to make it suitable for publication in The Journal of Astounding Scientific Developments." This is your cue. You enter as the native English-speaking editor. The measure…
Inbound Marketing for Freelance Translators
Is inbound marketing part of your online strategy to reach direct clients? It should be. Join presenter Tess Whitty for this 60-minute webinar to find out how inbound marketing works. You'll discover the platforms and techniques that can attract total strangers to your services and how to turn those strangers into leads—and then into clients…
Educational Interpreting—An Emerging Specialization
Interpreters have been working in schools for years with little acknowledgment of the complex skills needed to do the job. Now the field of educational interpreting is finally gaining recognition as a specialty—and a career worth considering!What do educational interpreters do?Educational interpreters work in a range of settings, from conference-style public board meetings and educational…
Understanding Remote Simultaneous Interpreting
Remote simultaneous interpreting, or RSI, is here to stay. Will you sit on the sidelines or get on board?Attend this webinar with presenter Liz Essary for a big-picture look at RSI and its applications. You'll learn how RSI differs from video remote interpreting (VRI) and over-the-phone interpreting (OPI), the challenges of adding RSI services to…
Personal Branding 101
Developing a personal brand lets you focus your marketing on the clients who want what you have and frees you from working to find those who aren't a good match for your business. It's a classic "work smarter, not harder" technique! Attend this webinar to understand the components of personal brands and how to build…