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1993 was a terrible year for a particular major national fast food chain. It was an even worse year for four families who suffered unimaginable losses after their children ate contaminated meat at the establishment. Unsurprisingly, the chain found itself on the verge of bankruptcy. However, in a matter of years, it had not only recovered, but doubled its number…

Ben could hardly wait to set up his own business after years of working for a large company. Knowing the demographics of his market area, Ben wanted to market to the large Latino population there. So, he looked up the key words in Spanish and created a beautifully designed website and colorful, eye-catching signage to attract new business from the…

Automation and artificial intelligence (AI) are all the rage these days, and for good reason. The technology behind once too-good-to-be-true tools like facial recognition and 3D printing has advanced by leaps and bounds. Many of us own or pine for “smart” devices and use dozens of apps a day for personal purposes. So what about business? How far can automation…

It’s a well-known fact that people prefer to shop in their native language. Naturally, they feel more comfortable when they completely understand what they’re reading. The same goes for searching online. It’s highly unlikely that potential consumers in foreign markets will find their way to your website using English-language searches, which means you need to incorporate key words in your…

Janet, a personnel manager at a fast-growing start-up, hoped to give her company a competitive edge in an international field by recruiting bilingual employees. She got some unexpected results. Her first big surprise was discovering that many applicants who made no mention of language skills on their résumés reported being able to speak two, three, or sometimes even more languages,…

The U.S. may be the largest consumer market in the world, but did you know that 96% of the planet’s consumers don’t live here? With purchasing power on the rise across the globe and the internet making our world smaller than ever, there’s no better time to market your products and services abroad. But before you attempt to cross the…